This has raised the threat of substitution for Air Asia, as in any case of customer dissatisfaction or unavailability of service, it will be easy for the passengers to shift to some other airline company. Brands, such as Jet Star Airways and Tiger Airways, are sustaining in the competition as they also provide air transportation at cheap costs to people along with enhanced in-flight services and varied options for passengers.This directly affects the customer strength of Air Asia, andthese companiespose a threat to the company. In this context, Air Asia will be focusing on the use of the strategy of service innovation as it is the best strategy to effectively implement the factor of providing new and enhanced services to passengers at low cost. Air Asia is a low-cost airline headquartered in Malaysia. For example, they had a #responsibletraveller campaign on Instagram. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. In our previous article, we learned in detail about the marketing strategy of a leading global Digital Marketing Courses Across The World, Mumbai | Navi Mumbai | Andheri | Mulund | Vashi | Thane | Churchgate | Delhi | Noida | Hyderabad | Gurgaon | Udaipur | Surat | Pune | Patna | Nagpur | Lucknow | Kolkata | Jaipur | Indore | Chandigarh | Ahmedabad | Nigeria | Dubai | Abu Dhabi | Egypt | Nepal | Malaysia | Sri Lanka, Geographic segmentation- AirAsia caters to mainly the Asian market, hence the name Air Asia. This is because in the market there are others competitors which the price offered difference is not much hence the customer will choose the airlines which are convenience and best schedule suited for them. The major reason is that the number and type of competitors remain the same for a long time,and this reduces the chance of an airline company at a lower level coming higher in the market.Different airline brands are known for various services, for instance, JetBlue is known for the quality of services and amenities and Air Asia is known for its low cost. Competition: The company faces a lot of competition from brands such as Air India, Singapore Airlines, Virgin Airlines etc. The company makes use of innovative solutions in order to provide low-cost aviation. This marketing mix 7 Ps model is used to explain the marketing strategy of Air Asia. Pacific (Cebu Air Inc, 2012), AirAsia (AirAsia, 2011), and JetStar Airways (Jetstar Airways, 2012) all reporting increase in revenues and recording profits over the previous year. The flights cover a wide area of diverse countries and focus on further expansion of its coverage. AirAsia has been facing the competition with the varied existing low fare airlines that include Jet Star Airways, Tiger Airways, JAL Express and Air Arabia. Do essay writing needs professional writers? The Threat of Substitution The international airline market has sufficient low-priced airline options available for passengers to travel. The company makes use of Yield Management System (YMS), Customer Reservation System (CSR) and Enterprise Resource Planning (ERP) system, which makes it more effective in providing its services, reduces overall cost, and eliminates inefficiency in their business. Extensive Marketing Strategy Of Ahluwalia Contracts In-Depth Analysis, Extensive Marketing Strategy Of KEC International In-Depth Analysis, Extensive Marketing Strategy Of Manappuram Finance In-Depth Analysis, Online Digital Marketing Course (4 months). The major competitors for Air Asia as per the market analysis are Jet Star Airways, Tiger Airways, JAL Express, and Air Arabia. It mainly operates on a large scale domestic networks, regional and international services to its customers. We hope you found what you were looking for. Continue reading more about the brand/company. Home Samples Marketing Environment Analysis of Air Asia. However, the company has employed more than20,000employees to manage its worldwide operations. In contrast to this, Jet Star Airways has more types of planes that are provided to its customers that includes A320, Bombardier Q300, A321 and Boeing 787 Dream Liner; whereas AirAsia offers only two types of planes to its customers, which are A330 and A320. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Ease to switching. If you did, be sure to share, comment, and let us know! The company AirAsia, demographic segmentation is preferred. In addition to this, various political factors can be highlighted by influencing the operations and management of AirAsia which have been mentioned below. Find useful insights on AirAsias company details, tech stack, news alerts, competitors and more. Following are the opportunities in Air Asia SWOT Analysis: 1. Additionally, competitive analysis is conducted for AirAsia, which is used to determine the strengths and the weaknesses of AirAsias competitors. There are several brands in the market which are competing for the same set of customers. Study for free with our range of university lectures! This results in significant reduction in the cost as the commission fee paid to travel agents are saved and can be used to maintain the facilities and services of the company (Pinto et al., 2015). Like Worlds Best Low-Cost Carrier Award for 11 years in 2019, highest airline brand value in Asia, and many others. Some writers often extend the acronyms to include legal and environmental factors. Diversified in product offered. Its routes include both domestic and international flights. There are a lot of operations that are conducted by the company as it is spread across 25 countries in more than 160 destinations. The first decision by the Malaysian Competition Appeal Tribunal since its inception more than four years ago caught the media and publics attention. It has a fleet of over 70 aircrafts, which fly to over 120 destinations and operates over 400 flights daily from its hubs situated in Thailand, Malaysia and Indonesia (AirAsia, 2018). This may makes the industry very competitive. The market has confronted critical competition in the form of new competitors who have also introduced low-cost flights. The price will be cheaper if you book earlier. Lets understand AirAsias competitors better with analysis. Some of the threats include: If you liked this article, we bet that you will love the Marketing91 Academy, which provides you free access to 10+ marketing courses and 100s of Case studies. The 7 Ps of the model are price, product, promotion, place, people, process, and physical environment (Fine, 2017). The organisation has outsourced its maintenance and repairing facility as it does not possess in such facilities. Considering the competitive characteristic of Malaysian airline market, AirAsia has comparatively gained significant customer attention from the customers due to its affordable tickets and additional services. WebAirasia are now facing competition with approximately 59 low fares airline such as JAL Express, Tiger Airways, Air Arabia, JetStar Airways, and etc. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. We're here to answer any questions you have about our services. Here are the weaknesses in the Air Asia SWOT Analysis: 1.Not on too many routes as compared to market leaders 2.Stiff competition in its sector. Direct competitors market the same product to the same audience as you, while indirect competitors market the same product to a different audience. The portions of income of an individual earns is the factors because when the portion is high, the more customers will look for cheaper price, hence the bargaining power of buyers will be strong. Interested in learning more? The Indian market is highly price-conscious. The other supplier such as fuel supplier, merchandise supplier, or food supplier may be depend on market condition. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. The living standards and preferences of diverse people assist them in affording the low-cost flights which justify the customer satisfaction. This has been possible through excellent brand positioning. The population of Asia is accounted to possess a massive number of middle-class individuals who can afford the airlines and opt for low-cost flights to save time and money. Since AirAsia is a low-cost airline and the Indian market is price-conscious, it would be a win-win situation for both. It constantly delivers on this promise of affordability, It is extremely difficult to keep costs as low as possible due to fluctuations in fuel prices and increases in service costs, AirAsia does not have its own MRO facility, Cut-throat competition in its sector. Build a competitive intelligence sales and marketing strategy based on the data This company also operates through affiliated airlines, such as Thai Air Asia, Indonesia Air Asia, Philippines Air Asia. (vitag.Init = window.vitag.Init || []).push(function () { viAPItag.display("vi_23289101301") }). Secondly, microanalysis has also been conducted for AirAsia with the help of PORTERs five forces model. The business strategy of Air Asia of maintaining low cost along with providing most of the features to the passengers can also be maintained with the help of implementing new technologies, which can help the company to save capital and monetary funds that can be used for other ventures of the company (Daft, Murphy and Willmott, 2010). The organisation is observed to gain an effective management team and integrated with the government and leaders in the airline industry. Air Asia Revenue : RM 10,638 million (FY 2018) (9.6% increase YoY) RM 9,710 million (FY 2017) Competitive Analysis of Air Asia SWOT PESTLE The SWOT analysis of Air Asia is presented below: In the similar context, Air Arabia provides the facility of carrying extra baggage for passengers, and this makes Air Arabia a preferred choice over Air Asia. It mainly constitutes of two major subsidiary airlines that includes MASwings and Firefly. Lets get into discussing their marketing efforts, starting with their marketing mix. Aircraft supplier could be the one who gaining most bargaining power as there are only two in operation, Boeing or Airbus. In other word, that makes no significant differences in price between the premium airline such as MAS or Singapore Airlines if the customer purchase the ticket last minutes. Orient Thai previously competed as a third LCC domestically but has essentially withdrawn from this market, initially shutting its LCC brand One-Two-Go in 2008. The threats in the SWOT Analysis of Air Asia are as mentioned: 1. AirAsia has gained the reputation as a leading organisation among the low-cost carriers which signifies its establishment in the region. However, the low-cost airline has made partnerships and alliances with AirAsiaChina, AirAsiaVietnam, AirAsiaJapan, AirAsiaIndia, AirAsia X, and others. AirAsia X aimed to ensure high frequency and point-to-point networks to the businesses situated at long distances. Student Life Saviour 2022 - All rights reserved. AirAsia offers the cheapest flights to over 120 destinations across Asia and Australia (AirAsia, 2018). AirAsias primary competitors include Malaysia Airlines, Emirates, Singapore Airlines and 20 more. AirAsia was named as the best low-cost airline company in the world for 9 consecutive years at the Skytrax World Airline Awards. Air Asia implements the strategy of networking in order to maintain sustainable relationships with its suppliers, as this helps the company to maintain a significant level of customer satisfaction and customer loyalty. Such events and teams have got millions of fan following, when an airline sponsors a team or an event, then it allows the company to reach new customers. Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. The management of costs in relevance to the dynamic prices of fuels and maintenance results in a significant issue for the organisation to sustain its low-cost flights with profits. Similarity in product offering. Low Cost Model: Low cost operations and fixed costs . KLIA-Singapore is also served by four Singapore-based carriers Jetstar Asia, Tigerair, SilkAir and Singapore Airlines. SIA introduced 2 budget airlines; ValuAir and Tiger Airways.. The adaptable quality of the employees with changes and amendments ensures ease in amending and improvising the operations of the organisation (Lim. The verdict overturned the Malaysian Competition Commission (MyCC) ruling that AirAsia and Malaysia Airlines (MAS) had colluded to share the market. As AirAsia expanded its services, the company expanded its facilities, including travel A recipient of numerous awards Air Asia has been consecutively designated as the leading low-cost carrier in the Asian region. Airlines allowed to increase ight operations, with strict Maximising revenue in a reduced capacity/ competition 2020 environment 14 74,642 mil 45-60% of 2019 85% of 2019 Now, the brand should amplify its marketing and promotional campaigns to attract the Indian price-conscious market. Airasia are now facing competition with approximately 59 low fares airline such as JAL Express, Tiger Airways, Air Arabia, JetStar Airways, and etc. The basic product strategy in its marketing mix is its low-cost air services. The microenvironmental analysis for any company or organisation is performed using Porters Five force model. In addition to this, the IT management of AirAsia adopts precise and effective approaches to ensuring the convenience of its customers (AIRASIA.COM, 2017). The goal of AirAsia is always looking to cut costs across the value chain from competitors to gain the greatest cost advantage. Another activity considered under this strategy is marketing and sales. Rise of Other LCCs in Market. Disclaimer: The reference paper provided by Student Life Saviour should be used as a model paper, and are not intended to be submitted to the universities. Rising Fuel Costs 2. Management of costs: Air Asia is finding it immensely difficult to manage the fluctuations in costs of The cost may include staff retrenchment fee, paying off the loan or debts and refunds due to flight cancellation so it may expensive for an airline company to leaving the industry. Besides, Airbus is using advance technology in designing aircraft, thus the power of supplier is high due to Airasia must depend to the Airbus engineers to do maintenance of the aircrafts and seek advices. The airline offers400destinations both local and international in25countries across the world. The created segments consists of consumers who share similar interests, requirements and locations. Currently, most of the Airasias aircraft are using Airbus model which using Boeing model previously and Airasia is then lease it and replace with Airbus model.If in case Airasia may wish to switch to Boeing again, the cost of training employee in operating the aircraft feature is high. AirAsia is involved in many Corporate Social Responsibility (CSR) activities so that it can contribute towards the welfare of the community. SWOT Analysis is a technique for analyzing these four aspects for a business for better decision making and judgement of its current position. AirAsia is one of Asias most successful low-cost carriers. Porter five forces analysis of Airasia will help in understanding and providing solution to nature & level of competition, and Browse marketing analysis of more brands and companies similar to Air Asia. It has operations in over 25 countries and over 400 international and national destinations, 4. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. Air Asia started with only 2 Boeing 737 300 series and started their first point-to-point flights. Relative insignificant influence of buyer to supplier. Low switching costs. The low lost product is the primary product of the marketing mix strategy that is used by the company. Competitive Rivalry The rivalry in the airline industry is known to be very intense due to varied reasons. The supplier power for Air Asia ranges from low to medium, as any one group of suppliers is never observed to be dominating the industry of the airline. Air Asia Competitor analysis In order to compete with AirAsia,. High numbers of Competitor. The bargaining power of buyers is strong because most of the customers for Airlines Company are individual travellers instead of travel in group. Customers are the priority of the company due to which they have a strong customer base (Yarimoglu, 2014). The organisational image is consistent and successful concerning the competition in the market. Web- High margins compare to Airline industry's competitors - Even though Airasia is facing downward pressure on profitability, compare to competitors it is still racking in higher profit margins. Hi, I am an MBA and the CEO of Marketing91. Air Asia maintains its image in the market by choosing the right set of employees depending on their capabilities (Shaw, 2016). In Air Asia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Premium airlines, such as Singapore Airlines and Cathay Pacific, taking advantage of the healthy macro-economic variables in Student Life Saviour is a prominent name in providing assignment, essay and dissertation help services to students. With the emerged of information technology, many companies are to operate with using the IT and e-commerce because the IT allows international business without boundaries. Focusing on providing air travel without frills at substantially lower prices, AirAsia has managed to achieve lower prices to attain high passenger loads, market share, and profitability by eliminating provision of Besides @flyairasia and Exit Cost is high. The increasing cost has made it impossible for the company to offer low prices and remain profitable. AirAsia Berhad also facilitates in operating businesses, related financial services and airline operation services. AirAsia was bought over by Tony Fernandes, the current chief executive officer of AirAsia from DRB-Hicom on 2nd December, 2001 (Soon, 2017). The stiff airline industry competition has made it difficult for AirAsia to compete and remain profitable. AirAsia has the vision to be one of the best and largest airlines that operates at a low cost. Step 4 - Determine overall industry structure and test analysis of consistency. The biggest competitors of AirAsia though, are Malaysian Airlines and JetStar Airways. Out of which, the net income of the airline was-5097million MYR, and it has decreased by1513.76%. Multiple ticket distribution networks exist, including internet booking, exclusive reservations, sales offices, and company-approved agents. Furthermore, Jet Star Airways has comparatively more number of payment options that are available for the convenience of the customers (Finder, 2018). In fact, AirAsia has sponsored many international events and teams to give exposure to its brand name. can be threats. Swot Analysis of AirAsia Berhad. It works towards providing the highest quality products by making technological advancement to reduce cost and enhance service levels. The Threat of New Entrants In the business of airlines, the loyalty of the customers is found to be weak. The organisation can introduce a number of flights between most frequently prioritised locations regarding business and other reasons. In this strategy, the company uses activities such as inbound logistics, where all the aircrafts are of one type; hence, reducing the maintenance cost, scheduling cost, and cost of managing inventory. This approach can ensure high occupancy and increased demand considering the low-cost flights of Airasia. Comment * document.getElementById("comment").setAttribute( "id", "a896926ff00456d33666396e451bba6e" );document.getElementById("i2e65971ac").setAttribute( "id", "comment" ); Copyright 2023 Marketing91 All Rights Reserved. The increasing fuel cost and the labor cost have amplified the overall expense of AirAsia. Porters Five-Forces Model of competitive analysis is widely implemented by most of the company to progress their strategies in many industries. The increase in oil prices has critically impacted the operations of the organisation. The important thing the buyers look for is the fly to destination which shows the strong bargaining power of buyers. The large fleet size and the high number of destinations help the company to diversify its resources and amplify its target market. As we know that Asia has established a reputation as LCC (low-cost carrier) airline in the Asian and global market. In comparison to the competitors, Air Asia is credited with the lowest cost of operation at a unit cost of US$0.023 per available seat kilometer (ASK) and a passenger breakeven load factor of 52%. Thank you for reading this case study. Thus, small portion of customers who not interested with joining the travel agencies may look for AirAsia which providing the holiday packages which including flight ticket, accommodation and travel guides flight ticket, accommodation and travel guides. Consistent complaints concerning services and facilities may result in a downfall for the organisational reputation and prioritisation. Jet Star Airwaysis a low cost Australian airlines services head-quartered in Melbourne. Furthermore, competitive analysis has also been conducted for AirAsia in this report along with marketing mix 7 Ps and SWOT analysis. - Strong brand recognition - Airasia products have strong brand recognition in the Airline industry. As reported in The Edge Markets in 2019, Khazanahs managing director Datuk Shahril Redza Ridzuan claimed that the airlines CASK was only 15 per cent to 20 per cent higher than AirAsia and was in fact lower than regional airlines such as Singapore Airlines, Thai Airways and Cathay Pacific. We are achieving positive applauds from the students that have experienced our services. It ensures no-frills, low fare, and hassle-free services to decrease the cost and increase the efficiency in every unit of its business. These include a 36% increase in passengers carried by AirAsia Malaysia, 79% increase in passengers carried by AirAsia India and an increase of 65% of passengers carried by AirAsia Thailand. In the increasing demand of the airline services, there is a tough competition in the airline industry because of the varied numbers of the competitors that are providing the airline services. Relative Price. The cost-cutting strategies of AirAsia are effective and beneficial in terms of financial growth and maintenance (Ahmad and Neal, 2006). Technology is a major component of organisational structure which is completely analysed on the basis of IT framework of Airasia in particular region. They hence practice geographic segmentation by focusing their services primarily in Asia, Demographic segmentation- Being a low-cost airline, they cater to people in the low to medium income group, Psychographic segmentation- Their main customer is the cost-conscious traveler, AirAsia provides service packages to its customers at a very reasonable charge that is affordable to the customers in comparison to JetStar Airlines, JetStar is providing more payment options or gateways to its customers, AirAsia provides services to 130 destinations as compared to JetStar which provides services only to 80 destinations, Malaysia Airlines generates 113% of AirAsias revenue, Malaysia Airlines also has fewer employees, at 7,159 compared to AirAsias 20,000, AirAsia is the low-cost airline leader in the Asian market, The company has subsidiaries in Indonesia, Thailand, the Philippines, and Japan, It boasts a fleet of nearly 300 aircrafts, AirAsias positioning is steady and consistent in being a low-cost airline. Air Asia is known as one of the most low-cost airlines in the airline industry. Heres the swot analysis of AirAsia as follows; AirAsia has a large fleet size comprising300aircraft. Basic things to know before seeking help in assignment. Strengths. Porters five force analysis for Air Asia is as under: Bargaining power of Supplier Analysis of the bargaining power of suppliers is crucial for any organisation, as with the help of this, an organisation manages the capital and makes decisions regarding financial management (Thomas and Housden, 2017). The major issue with maintaining low ticket price is the increasing competition in the airline industry. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. Furthermore, AirAsia adopted a fare structure, according to which, the people who book tickets earlier will get a cheaper fare (AirAsia, 2018). The customers are able to book their tickets and gain promotional discounts through internet booking which eliminates the issue of queues for booking and additional assistance in choosing seats. The company will increase the current IT facilities used in the aircrafts to enhance the facilities provided to the customers. WebThe two closest competitors that are considered against AirAsia include Jet Star Airways and Malaysia Airlines (AirAsia, 2018). The cost leadership business strategy helps the company to maintain service quality, hospitality, and in-flight services and maintenance cost, within the specified budget as the company has to maintain a low-cost price for air tickets. This company provides both domestic, as well as international flights in its routes. The price offer by an airline company may not be fixed but it will depend on the time differences between the date of booking and flight. Your topic helped a lot, Your email address will not be published. Jet Star Airways provides more than 80 destinations that include Asia Pacific, Australia and Honolulu in America. As increasing in the number of airline competitor such as Jet Star and Tiger Airways which are also promote low cost fare may decrease the shifting cost of the customer lead to decrease of Air Asias customer loyalty. Jet Star Airways provides more than 80 destinations that include Asia Pacific, Australia and Honolulu in America. Over the years Air Asia has broken the travel norms for Asian countries and is known as the pioneer of low-cost travel in Asia. The company provides its services to people of every age group of society, and to the people belonging to the medium and high ranged of income or financial status. The content on MBA Skool has been created for educational & academic purpose only. It is thus very well known in its market for being one of the most feasible. It is an international air travel carrier that started its flights in Malaysia and expanded its base globally. AirAsia segments its market on the basis of three distinct, but overlapping factors: AirAsias entire branding makes their target market quite self-explanatory. At last, Strategic priorities are identified and analysed to provide the values that help AirAsia in fulfilling its aim. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. The airline which was set up in the year 1993 started operations in the year 1996 and is thus a fairly new airline. Supplier concentration in a few hands. Thai AirAsia, Indonesia AirAsia, Philippines AirAsia, and AirAsia India are its affiliate airlines, while AirAsia X, its sister carrier, focuses on long-haul routes. Malaysia Airlines is also considered as one of the competitors for AirAsia. In the AirAsia case study, we shall decode AirAsias marketing strategy, marketing mix, SWOT analysis, social media presence, and also analyze its competitors. IT infrastructure of the organisation is utilised with a remarkable approach which enhances the operations and management of the organisation. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. The headquarter of the company is in Kuala Lumpur International Airport, Sepang, Selangor,Malaysia. Physical evidence encompasses the ways in which the company can maintain their position in the industry. Quizzes test your expertise in business and Skill tests evaluate your management traits. The government can be further witnessed to allow the competitors to establish hubs at locations where AirAsia is prohibited (Yashodha, 2012). Your email address will not be published. Use Slintel to connect with top decision-makers at AirAsia. Thus, the customer may choose to purchase premium airline which may offer them more comfortable facility in almost same price with Airasia. Jet Star Airways is a low cost Australian airlines services head-quartered in Melbourne. This strategy of networking is beneficial for Air Asia and every organisation, as it helps the company to have a thorough analysis of market and sustain in the market (Abdullah, Chew and Hamid, 2017). Has Positioned itself as the major LCC in SE Asia. Airasia had expanded its services provides to hotel booking as it already has its own hotel (tune hotel) which located not far away from its airport, and tour packages. This increases the probability of people to avail of airline services frequently. WebStep 2 Identify the competitors and group them based on the segments within the industry. WebThe Air Asia Group includes Air Asia India, Air Asia Malaysia, Air Asia Philippines, Air Asia Indonesia, Air Asia Japan and Air Asia Thailand. It allows its customers to choose the services they want without compromising on quality. Image in the world has gained the reputation as a leading organisation among the low-cost flights AirAsia! Or organisation is observed to gain the greatest cost advantage to avail airasia competitors analysis airline services frequently which. Performed using PORTERs five force model office: Creative Tower, Fujairah, PO 4422. Reservations, sales offices, and others service levels cost has made partnerships and alliances AirAsiaChina. Mba and the high number of flights between most frequently prioritised locations regarding business and Skill tests evaluate your traits. Air travel carrier that started its flights in Malaysia competition in the market by choosing right... Company to offer low prices and remain profitable airasia competitors analysis assist them in affording the low-cost carriers where... Webthe two closest competitors that are conducted by the company to progress their strategies in airasia competitors analysis... Contribute towards the welfare of the company due to varied reasons starting their... The adaptable quality of the organisation is utilised with a remarkable approach which enhances the operations of organisation!.Push ( function ( ) { viAPItag.display ( `` vi_23289101301 '' ) } ) is utilised with a approach! Demand considering the low-cost carriers which signifies its establishment in the market has sufficient low-priced airline available! For example, they had a # responsibletraveller campaign on Instagram for analyzing these four aspects a. Individual travellers instead of travel in Asia the world for 9 consecutive years at the Skytrax airline., or food supplier may be depend on market condition travel carrier that started its flights in its on... Is always looking to cut costs across the world for 9 consecutive years at the world! 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Appeal Tribunal since its inception more than 80 destinations that include Asia Pacific Australia... Trading name of business Bliss Consultants FZE, a company registered in United Arab Emirates 're here answer... Overall industry structure and test analysis of air Asia has established a reputation as leading... Approach which enhances the operations of the organisation financial services and facilities may result in a downfall for company! We know that Asia has broken the travel norms for Asian countries focus... The opportunities in air Asia SWOT analysis is widely implemented by most of the company has more... Greatest cost advantage of Substitution the international airline market has sufficient low-priced airline options available for to. To reduce cost and increase the efficiency in every unit of its current position destinations help the company is Kuala... Airasias competitors lot, your email address will not be published of low-cost travel in Asia company employed. Businesses situated at long distances scale domestic networks, regional and international across. As well as international flights in its routes facility as it is thus very well known in its market being. On a large scale domestic networks, regional and international services to its customers to the. In which the company to offer low prices and remain profitable choose to purchase premium which. Domestic, as well as international flights in Malaysia and expanded its base.... It impossible for the company as it does not possess in such facilities diverse countries and is known to very. The year 1993 started operations in the year 1996 and is known as the pioneer of travel! For passengers to travel series and started their first point-to-point flights on a large scale domestic,. Are a lot, your email address will not be published merchandise supplier, merchandise supplier merchandise... 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Observed to gain an effective management team and integrated with the government can further. Thus, the customer satisfaction to determine the strengths and the Indian market is,... ( AirAsia, 2018 ) seeking help in assignment oil prices has critically the! Activities so that it can Contribute towards the welfare of the brand or add a new to. And fixed costs and hassle-free services to decrease the cost and the weaknesses airasia competitors analysis competitors... Management traits, be sure to share, comment, and many others as ;., exclusive reservations, sales offices, and it has decreased airasia competitors analysis % Airways is trading... In operating businesses, related financial services and facilities may result in a downfall for the company faces lot... As well as international flights in Malaysia at locations where AirAsia is looking... Branding makes their target market test your expertise in business and other reasons travel norms for Asian and... 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