And, for those who want to take their wine on the go (or just want an even easier lift from the fridge), the brand also offers its Sauvignon Blanc in cans an ideal package for picnics and gatherings. When youve sold your name for close to 60 million New Zealand dollars ($49.5 million), it pays to be careful how you use it: legally, under the terms of the nearly 10-year-old deal, neither of the Crawfords can promote their links with any other wine. Kim, who has been married to Erica for 27 years, tagged along, up for the challenge of using old-world methods to grow grapes and make wine. The Kim Crawford Illuminate Sauvignon Blanc still has the same taste profile and flavours as the original Kim Crawford but with lower alcohol and low calorie so people dont have to compromise on taste. Ive been very nostalgic looking through some of the documents and images weve put together for this campaign so its great to see the other people share in the success and enjoy the wines. Its a far cry from the business model that made their previous brand an international success. They likewise say that The plants ran in age, as long as 14 years, bringing a blend of young force and profundity of flavor.. One in three Australian reduced their alcohol consumption during the pandemic and there has been 27% growth of low alcohol wine over the past year in Australia.. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. This is in line with recent consumer trends torwards lower-ABV, less-alcohol, better-for . And the Crawfords did not tinker with the wine for the U.S. market. We knew exactly where we were going, says Erica. Hes a country boy, while the brand shrieks city. Brut vs Extra Dry: Whats the Difference? That was the simple business plan for Kim Crawford Wines. WHITE PLAINS, N.Y. AND MARLBOROUGH, New Zealand, June 25, 2019 - The United States Tennis Association (USTA) and Kim Crawford Wines today announced a new partnership that names Kim Crawford Wines as the official . Please reload the page and try again. Make It Amazing was created by Kim Crawfords creative agency of record, Chicago-based Cavalry: Kim Crawford Make It Amazing TV Commercials: Birthday: https://youtu.be/hBnoFN_EgGo It was Marlborough that broke the Kim Crawford virtual spell for the new millennium when the founders rented a state of the art winery and purchased vineyards in Marlboroughs cool Waihopai Valley in 2000. [ii] Nielsen CGA, L52 weeks ending10/7/2018 But with the explosion of social media, its easy to slip up when your name is no longer just your own, but rather someone elses business. Brut vs Extra Dry: Which is Better? The debate over revenue versus rural character never ends in one of California's most important wine regions. Why Don Papa is the worlds fastest growing super-premium rum. A ten-year noncompete clause with Constellation precluded the Crawfords from making or selling any wine, but not from growing grapes. With grapes grown between the latitudes of 34 and 47, our growing regions cover a distance of 1,000 miles from the northern tip of the country to the southern coast. For further information, please visit www.kimcrawfordwines.com, or follow us on Facebook and Instagram. September 11, 2022 by Rosamie. Established in 1996, Kim Crawford Wines sparked American interest in New Zealand labels with its fun-focused messaging, easy-drinking bottles, and accessibility in price, profile, and availability online and in stores. In fact, Kim Crawford was one of the first New Zealand producers to make an unoaked style of Chardonnay. Dont expect abig, ripe Russian River Valley pinot. Market: https://youtu.be/Ew1akpuFOus Its been challenging, even with their experience and capital. Never, No, wine gums do not contain any actual wine. Ten thousand cases of Loveblock wine were made in 2012 and the first shipment has already been sent to the United States. Committed to innovation, Kim Crawford was the first wine label to move to screwcap closures in New Zealand, a practice that is an industry standard today. 237 Hammerichs Road RD3, Rapaura, Blenheim, Kim Crawford Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Noir, Marlborough, New Zealand, Kim Crawford Illuminate Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Rose, Hawke's Bay, New Zealand, Kim Crawford SP Small Parcels 'SpitFire' Sauvignon Blanc, Marlborough, New Zealand, Kim Crawford Pinot Gris, Marlborough, New Zealand, Kim Crawford 'Wild Grace' Pinot Noir, Central Otago, New Zealand, Kim Crawford Illuminate Rose, New Zealand. Kim Crawford Chardonnay contains grapes grown in selected . APPELLATION: New Zealand And the Crawfords did not tinker with the wine for the U.S. market. Converting the hillside property into vineyard land hasnt been easy. It was, says Erica, the brand that said fuck you to the establishment. These (vines) really have to work hard for every bit of nutrient and food and water that they get. While Erica Crawford says they always intended to build up, then sell the Crawford brand and neither regrets the deal it happened much sooner than they planned, and hindsight is a wonderful thing.. NZ is the worlds second largest producer of Sauvignon Blanc after France. 2022 Kim Crawford Wines. Think youre savvy about the Savvy B brand American wine lovers cant get enough of? People are looking for provenance in brands. Is Top Gun: Maverick better than the original? This is partly due to the propogation of one specific clone, the Abel clone (named after the customs agent who discovered vine cuttings hidden in a boot) . 2023, Dominio de Cair Seleccin La Aguilera WineO Mark Review, Emilio Moro Ribera del Duero WineO Mark Review, Established in 1996 by founder and namesake Kim Crawford, the first bottles came to the, Kim Crawford, the founder, left the brand in 2007 after the purchase by Constellation, and now specializes in organic and sustainable wines and is founder of. He and his wife, Erica. And yet, ironically, a scandal that came closest to derailing the Crawford brand soon after its launch was also responsible for defining its wildly successful essence. While many American consumers assume that Kim Crawford, founder and former owner of Kim Crawford Wines, is a woman, he is actually a man (Kim is considered a unisex name in New Zealand). ex. With the slogan, Make it Amazing, Kim Crawford keeps its messaging light and fun, and encourages its consumers to do the same. Kim Crawford Winery was launched in 1996 in Auckland, New Zealand. Restaurant: https://youtu.be/keZjocCURCo Kim Crawford's wine has taken America, and the globe, by storm. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself . Although Crawford himself may be back, however, Loveblock wines are not simply a reboot of his previous venture. Kim Crawford is part of a stable of New Zealand labels that Constellationthe largest exporter of New Zealand winesowns and exports to 75 countries. No problem. That model is incredibly profitable, says Erica, but what will your point of difference be? It was an innovative approach at the time, with Kima well-known local winemakerbuying grapes from contract growers and making wine in leased facilities, allowing them to avoid huge outlays for land, vines and equipment. But yes, it is hard, believe me., Erica says she would never name a brand after a person again. The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. The unique and varied geography of New Zealand helps to insulate our vineyards and protect the grapes from the elements. Who is US Representative for Gainesville Georgia? [i] IRI Total US Multi Outlet-Convenience L52 weeks ending 2/24/2019 I think the gewrztraminer can quite easily overpower pinot gris.. Kim says the traditional taste of the Marlborough sauvignon blanc is different when it has an organics platform. Arguably the most famous, not to mention most accessible in price and availability, New Zealand Sauvignon Blanc in the world. In 2003, Crawford sold the brand to Canadian company Vincor - the same year the Kim Crawford Sauvignon Blanc first made Wine Spectator's Top 100 List (it has since been included several times). We support the fight against underage drinking and drunk driving. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself especially for its sauvignon blanc. The brands founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. Add to Cart. What is the meaning of the more the better? Kim Crawford was the official wine of the U.S. Open in 2019 and 2020. There are some things you do for money, and some things you do for love, says Kim. It was expected that the taste would be sweet, but it was not. We support the fight against underage drinking and drunk driving. Benchmark New Zealand Sauvignon Blanc from the Marlborough region. Maverick was the whole brand. Building a vineyard from scratch is expensive and time-consuming, farming is all about managing risk, and organics are not generally known as a moneymaker. Beckstoffer To Kalon and the Mystery Bottle. She became interested in organics after a car accident in her early 30s led her to take stock of her health. Lets move on to the detailed review. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. The grapes that we select are grown in vineyards scattered among the stunning vistas and coastlines of New Zealand. Best 50 Wines Announced at Worlds Biggest Wine Awards. Property values in Marlborough have surged in recent years, with wine companies and investors hustling to nail down grape supplies to meet demand. The brand has also developed the Illuminate Sauvignon Blanc, a low calorie, low alcohol, white wine option. No wine tool? And its those under 30 who are particularly interested in that.. The company was ordered to pay NZ$61,000 in a breach-of-contract dispute with another vineyard when it was discovered that its 1995 sauvignon blanc wines produced during Crawfords watch contained a higher percentage of cheaper grape varieties than legally allowed. November 2, 2020 Kim Crawford Illuminate Sauvignon Blanc and Ros. A small pinot noir vineyard is located in Central Otago. This diurnal shift is one of the critical components contributing to the intensity of our Marlborough wines. As a heartbreaking vintage begins in post-cyclone Hawke's Bay, some winemakers are trying to mitigate the impact. Old grapes and new appellations the wine world never stands still To see how Wine-Searcher uses average pricing and professional wine critic scores on this page, Who is US Representative for Gainesville Georgia? Most of the wine at Kim Crawford isn't single vineyard, but we want to showcase the variety and the region. 4.8 out of 5 stars. Legs were not evident from the beginning; however, at that point formed into thick and quick tears. I want to show you what were doing now and how different it is to what we did before. Also, check other great Sauvignon Blanc from New Zealand. Its all about acid and carefully watching the sugar balance, she said. But Kim Crawford the man is forging new ground as winemaker for Loveblock Vintners, which he started with his wife, Erica. To join the conversation, comment on our social media channels. He joined the brand in 2005, working intimately with the organizer, Kim Crawford. More Vintages: 2017 2015 2014 2013 2020 . New Zealands wine areas do produce more than Sauvignon Blanc; however, the varietal is without a doubt its most significant, representing over 60% of the nations complete result. By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. Do They Contain Wine? Kim . They had done just thatbuilding a bestselling sauvignon blanc label that they sold for a small fortune, which allowed them to develop sizeable vineyards, land that they love. The brand now produces seven different varieties in two of New Zealands most famous wine regions: Hawkes Bay, which is best known for its Chardonnay; and Marlborough, beloved for its Sauvignon Blanc. Two companions and I tasted the Kim Crawford Sauvignon Blanc Marlborough 2014 rare for this review. For an NZ Sauvignon Blanc, you normally want crisp, refreshing, citrus, and grapefruit flavors with a little grassiness to the wine. A Fifth Season American Craft Brewers Embrace Munichs Secret Starkbierzeit. This Sauvignon Blanc is a consistently flavorful wine. The Loveblock pinot noir Crawford poured was from the winerys first vintage. Typically, a, When it comes to wine-drinking, its often seen as an activity that should be enjoyed, Having a wine fridge is a great way to ensure that your favorite bottles of, Lasagna is one of the most beloved Italian dishes around the world, and wine pairing, Need Inspiration? A mistake a lot of people from here made in the early days was sweetening the wines for the American market, thinking they wanted wines similar to their own, remembers Kim. Who was the only black actor on The Andy Griffith Show? I dont think we understood how difficult the farm was going to be, says Erica. Kim Crawford Chardonnay White Wine is an approachable and full-bodied white wine that shows great length and persistence. Real-Time Video Ad Creative Assessment. The wines consistent quality, distinct crisp flavor, and understated elegance exceed expectations and empower consumers with an effortless choice. With refreshing acidity, these wines balance terrific fruit density, precise stone fruit and ripe citrus characters, and mealy, nutty complexity. In 2003, the Crawfords sold the labelbut not its physical assets, which by this point included a 45-hectare blockto Canadas Vincor International, which itself was acquired three years later by global drinks giant Constellation Brands. This is Kim Crawfords first marketing campaign since becoming the most advertised wine brand in 2018[iii] and is supported by a 360-degree integrated marketing plan including TV and digital advertising, social media content, dynamic displays at retail, strategic partnerships, consumer sampling, and experiential programming. Its good to break even and to be a base for the brand, says Erica. Today, Kim Crawford the wine is owned by Constellation Brands. Kim Crawford Sauvignon Blanc has an overall rating of 4.5 out of 5 stars. Who is Kim Crawford wine named after? Kim Crawford Wines started out in a small Auckland cottage in New Zealand. Sauvignon blanc wines make up more than 85% of New Zealands total wine exports, which hit a record $1.2 billion in June. Who is Kim Crawford wine named after? Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . The Army Air Corps (forerunner of the Air Force) and the Marines had no blacks enlisted in their ranks. Kim Crawford is one of New Zealand's most internationally recognized wine producers. New Zealand is famous for its sauvignon blanc, but the Crawfords didnt want another big, aromatic wine. Marlborough is probably the most saturated area of sprayed country in the world, definitely in New Zealand, and that all leaks into the aquifer.. So the expression is quite different. Pinto gris is something that we, as New Zealand winemakers, have struggled with a little bit, she said. He adds: "American wine generally is over-valued; if you put a New Zealand wine at $15 against a U.S. equivalent, we slaughter them.Today, Kim Crawford is the biggest-selling New Zealand brand by value in the United States (IRI, quarter ending December 2, 2012). While this may be because of the brands name being more straightforward for Americans to articulate than most other Kiwi brands Maori names, Crawford credits the brands prosperity with his choice not to improve the wines then, at that point, a typical practice among New Zealand wine brands endeavoring to oblige Americans saccharine palates. The Crawfords are now almost a decade into their second act, running Loveblock Wines, their organics-driven estate amid the windswept hills of Marlborough in the northeastern tip of the South Island. The pair broke the conventions of the wine world at the time and began a virtual winery, buying grapes from contract growers in the Marlborough region and making wine in other peoples wineries. The wine is subtle enough to pair with many foods, but bold enough to work with strong flavors. The winemaker is Anthony Walkenhorst. More precisely, its Crawford herself, who has a background in science, looking after the 350 acres of vineyards. Its nothing new. Not only is Kim Crawford the top-selling New Zealand wine in the United States, its the top-selling Sauvignon Blanc in the U.S. The company's flagship wine is its Sauvignon Blanc . It has taken eight years to transform a paddock on top of the hills into a producing winery embracing biodynamic principles. Learn how your comment data is processed. So beloved is Sauvignon Blanc, its also the favorite Kim Crawford product by far: Of its eight products, Kim Crawfords Sauvignon Blanc is the biggest seller by a landslide, accounting for 90 percent of the brands overall sales. Once again, Champagne announces grand plans for the future, but the detail is a little sketchy. 2022 Kim Crawford Wines. A balanced flavor profile is provided by a wine filled with juicy acidity and fruity sweet flavors. Believe it or not, Sauvignon Blanc may be the most exciting varietal wine coming out of California today.  When it comes to Champagne, we all too often leave the realm of mere mortals and dive into the world of the super-rich. Their Sauvignon Blanc has a screw top, which Ive seen before with other New Zealand wines. Since taking over Kim Crawford Wines in 2006, New York-based Constellation Brands has built the label into a powerhouse, especially in the U.S. I anticipated that the taste should be sweet, given the fragrance. But the Crawfords were biding their time. Loveblock is her husband Kims first new product, other than contract deals, since leaving the company which owns his trademark name, and it has been years in the making. All Kim Crawford wines have to bend off covers, making them simple to open while retaining its freshness. It places tremendous responsibility on the bearer. J.S.W. Kim Crawford is the number-one Sauvignon Blanc and New Zealand Wine brand in the United States (IRI, 2019). If I was God, I think it would be essential for all New Zealand wines to be organic. Warm, north-facing hillsides, river valleys and terraces, and coastal areas provide a range of low vigor vineyard sites suitable for a diversity of varieties. Kim Crawford left the company two years later and under a restraint-of-trade agreement couldnt start making wine again until 2009. Who owns Loveblock wine? Kim Crawford followed his heart. Not to mention, its very accessible. If I get home and want a glass of wine, this is my go-to wine, Crawford said. There is a U.S. Representative named Andrew S. Clyde. Kim Crawford the man admits he is the antithesis of Kim Crawford the brand. This is 'The Faces Behind Your Wine.' #TFBYW. It was my baptism of fire.. The pair also welcomed a son named Zen in April 2021; however, the infant died from brain cancer . Half Bottle (375ml) Kim Crawford Sauvignon Blanc 375ml, New Zealand, Marlborough . The brand debuts with a low-ABV, lower-calorie take on the company's core Sauvignon Blanc and Ros expressions. A 2011 Loveblock pinot noir, from the Otago wine region in the south of New Zealand, retails at $35. Powerhouse winemaking couple Erica and Kim Crawford mortgaged their home in 1996 to start a business thats become one of the most renowned producers of Sauvignon Blanc in the world. Subscribe to Forbes Asia. Its not better-quality wine, but about how you manage the land. How much does it cost to get married at the courthouse in Kentucky? Kim Crawford is one of the iconic brands of New Zealand. I was happier dealing with one person [Vincor] rather than five., Constellation Brands, the worlds largest wine company, bought Vincor for $1.3 billion in 2006. Nonetheless, that hasnt halted the brand from coordinating its information toward ladies its new TV plugs portray young ladies evenings out (and in). It comes at you, right? Of its eight things, Kim Crawfords Sauvignon Blanc is the greatest vendor by an overwhelming margin, representing 90% of the brands deals. The label under Ericas management grew quickly and profitably. This ideal pairing of elements makes Kim Crawford more than just the perfect wine to compliment foods and occasionsit makes it the perfect wine to compliment one of the most stunning regions the world has ever known. The 1998 scandal involved a furor over mislabeling by Kim Crawford's former employer, Coopers Creek. Veterans of the grape: We now have infrastructure. And What Does it Taste Like? This time around, we do the farming.. Theyd borrowed $70,000 against their home to establish contracts with growers for the fruit, and were producing the wines using facilities rented from other vineyards. With more than 90 hectares of their land holdings planted, the Crawfords now number among the top 10% of the countrys largest vineyard owners. In 2006, it was purchased by Constellation Brands, one of the worlds largest wine, beer, and spirits producers . Dont sweat it. Instead they adopted a low intervention chemical approach affecting two thirds of their plantings, and theyve had to decommission a number of hectares on top of the hill that werent producing. If you need a bottle or two, most wine stores in the country will have some on their shelf. She really pushed him, the good Kiwi bloke, the sort of guy youd like to have a pie and a beer with., Stewart now can have that pie and beer a quintessential New Zealand combination but says the winemaker didnt talk to him for years after he broke the Coopers Creek story. Blending is the belief in Bordeaux, like many European regions, but, Don't have any white wine to complete your recipe but you're craving its flavor? Georgias 9th congressional district will be represented by a Republican in the United States House of Representatives in 2021. Its biggest overseas market is the U.S., which has developed a particular liking for the crisp, clean taste of Marlborough sauvignons. sonicwave 231c non responsive Uncovering hot babes since 1919.. who is in the kim crawford commercial. Delivery Available. And that training in science, she believes, came in handy when she was marketing what would become the first Kiwi brand. Who played Barbra Streisands husband in Prince of Tides? Did Joan Crawford audition for Gone with the Wind? MARLBOROUGH, NZ, June 26, 2019 Kim Crawford, the number-one Sauvignon Blanc[i] and leading New Zealand wine brand[ii] in the U.S., announces the launch of its new national marketing campaign. So dear is Sauvignon Blanc; its likewise the most loved Kim Crawford item by a long shot. Their Sauvignon Blanc has a screw top, which I've seen before with other New Zealand wines. While Kim created the wine, Erica managed the business. Seven distinct sub-regions make up Marlborough, and the differences among them hold the key to blending intense and complex Kim Crawford Marlborough Sauvignon Blanc. 2007 - 2023 - Wine Industry Network LLC. They say they werent ever tempted to return to virtual winemaking with Loveblock; blending grapes from a variety of suppliers is now commonplace among brands. Which One is Better? The TV commercials portray real-life moments shared among friends where choosing Kim Crawford makes an impression and gives them confidence in their wine choice to take on any occasion. In 2019, over 100,000 glasses of Kim Crawford were sold at the event. The grapes benefit from long days, clean sea breezes and crisp nights. Manage Cookies Accept & Continue. Usually, when you take New Zealand sauvignon blanc you dont even need to pick it up. You have entered an incorrect email address! This is not for money. We were very focused, between the two of us. We do things unconventionally, take risks, start things, and welcome difference these are just some of the reasons that the Kim Crawford brand has resonated over the years, Erica said. Kim Crawford Rose 4pk-250ml Cans. At the time, there was a comment from another prominent winemaker who said, If thats all hes done, it should be fine. There were a lot worse things going on than what we were doing. The U.S. saw its first bottles of Kim Crawford Wines in 1998, two years after the companys founding. This is the only commercial Ive seen for this line of wine. He and his significant other, Erica Crawford, have since begun a Marlborough-based wine brand called Loveblock, which works in natural and supportable viticulture. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four . with vibrant acidity. Get the latest in beer, wine, and cocktail culture sent straight to your inbox. Weve seen a great response so far which is fantastic, we have some loyal customers who know the brand and want an alternative for different occasions. He met Erica, a medical scientist, in her native South Africa at a wine festival. There are two different ranges of wines: the flagship range and the Small Parcels range, which is made from the best plots in the vineyard and only in the best years. The name Kim Crawford is a familiar one for many wine drinkers. "In this episode of "EOD Drinks," the VinePair team is joined by Kim Crawford, creator of the eponymous Kim Crawford Sauvignon Blanc, and his wife, Erica Crawford. Kim Crawford Wines started out in a small Auckland cottage in New Zealand. All Rights Reserved. While Kim and Erica use only their own grapes to make Loveblock wine, they also sell their grapes to others, and Kim runs a separate bulk-wine business called Zorro Wines. Kim Crawford Sauvignon Blanc, Marlborough, Kim Crawford Unoaked Chardonnay, New Zealand, Kim Crawford SP Small Parcel SpitFire Sauvignon Blanc, Marlborough. Benefit from long days, clean taste of Marlborough sauvignons son named Zen in April 2021 ; however, wines! Savvy about the savvy B brand American wine lovers cant get enough of ten-year noncompete clause with precluded! A long shot to 75 countries acidity and fruity sweet flavors in science, she said the establishment famous. Crawford Winery was launched in 1996 in Auckland, New Zealand all Kim Crawford were sold at the courthouse Kentucky... Your point of difference be famous for its Sauvignon Blanc you dont even need to pick up! Globe, by storm but yes, it was not we now have infrastructure for this review Andrew! A brand after a car accident in her early 30s led her to take stock of her health the Behind! Science, she said a country boy, while the brand led to... Made their previous brand an international success ) and the globe, by storm 1996 in,. Said fuck you to the intensity of our Marlborough wines antithesis of Kim Crawford wines have to bend covers... The stunning vistas and coastlines of New Zealand 's most important wine regions manage the land or us... 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